Start
A practical overview of available identity scopes, deliverables, timelines, and the working process before we define a specific proposal.
01 / Scopes
Scopes
Choose the level of identity work that fits your current stage.
Start with a focused logo system, build a broader identity, or add extra depth where the project needs more support.
Logo System
Focused logo system for a clear foundation
Primary logo
Secondary marks
Logo lockups
Color versions
Basic usage rules
Final logo files
Identity System
Complete identity system for broader use
Logo system
Color and typography
Graphic elements
Core applications
Visual direction
Brand guidelines
Extensions
Additional depth when needed
Expanded guidelines
Additional applications
Asset library
Digital / print usage
Templates
Photo direction
02 / Logo System
For brands that need a strong logo foundation without building a full identity system yet. This scope focuses on the idea, form, versions, basic usage logic, and final files of the logo family.
Starting from $1,200
15–20 working days
50% advance / 50% before handoff
Focus of the scope
Logo idea and visual direction
Logo family for key scenariosBasic usage logic
Mini logo guide and final files
Core deliverables
Primary logo
Adaptive logo versions
Color versions
Favicon / social avatar
Presentation mockups
Mini logo guide
Final logo files
Usually scoped separately
Expanded brand palette
Typography system
Full graphic language
Large application system
Detailed brandbook
03 / Identity System
For brands that need not only a logo, but a broader visual system that works across formats. This scope develops the logo into color, typography, graphic principles, selected applications, and practical guidelines.
Starting from $2,500
30–40 working days
40% advance / 30% after direction approval / 30% before handoff
Focus of the scope
Logo system
Visual language around the logo
Color, typography, and graphic principles
3–5 core applications
Brand guide for further use
Core deliverables
Logo system
Color palette
Typography direction
Graphic elements
Layout principles
Core applications
Brand guide
Final identity files
Usually scoped separately
Full social media kit
Presentation templates
Extended brandbook
Detailed photo direction
Large asset library
Website design
Production supervision
04 / Extensions
Identity System includes the core visual decisions and 3–5 selected applications. Larger systems, detailed documentation, templates, and production-heavy formats can be added when the project needs more depth.
Usually included in Identity System
Logo system
Color palette
Typography direction
Graphic principles
Core applications
Brand guide
Final identity files
Selected applications
Business card
Letterhead
Label / sticker / tag
Simple packaging paper
Social avatar / cover
Email signature
Small sign or door sticker
Scoped separately
Full social media kit
Presentation templates
Pitch deck / proposal
Catalogs or brochures
Packaging series
Signage system
Website design
Production supervision
05 / Guides & handoff
The final result is prepared as a working system: logo files, identity assets, usage rules, and practical notes that help the brand stay consistent after handoff.
Final files
Prepared vector and raster files for digital and print use. The exact file set depends on the project scope and approved deliverables.
Mini logo guide
A short guide for safe logo usage: spacing, minimum size, background use, color versions, basic do/don’t examples, and file notes.
Brand guide
A practical guide for the core identity system: logo, color, typography, graphic principles, composition logic, selected applications, and usage examples.
Extended brandbook
A deeper document for teams and collaborators when the identity needs more detailed rules, examples, templates, or format-specific explanations.
06 / Process & timeline
The process is built around a recommended direction, not a menu of disconnected options. Each project starts with context, then moves through exploration, refinement, and final handoff.
Logo System
Identity System
A broader three-stage process, usually 30–40 working days.
01 / Direction
• Brief and project start
• Context review
• Visual exploration
• Presentation of a recommended identity direction
• Discussion and next-step decision
02 / System development
• Logo system refinement
• Color palette
• Typography direction
• Graphic principles
• Composition logic
• 3–5 selected applications
03 / Guide & handoff
• Brand guide
• Final identity files
• Final review and approval
• Final approval and payment before handoff
• File handoff
07 / FAQ
Still unsure?
Send a short note with your project, timeline, and current stage. I’ll help clarify the right scope before we start.
How long does a project take?
Logo systems usually take 15–20 working days. Identity systems usually take 30–40 working days. Larger scopes, additional applications, or expanded documentation are estimated separately.
What happens if the first direction doesn’t feel right?
The process includes discussion and refinement. I present a recommended direction based on the brief and research, then we refine it. A completely new concept from scratch is estimated separately.
Why do I need an identity system, not just a logo?
A logo is only one part of how a brand appears. An identity system helps the brand stay consistent across formats: colors, typography, graphic principles, applications, and usage rules.
What is included in the presentation?
The presentation explains the concept, visual logic, logo behavior, key applications, and how the identity can work across different formats.
What is a guideline?
A guideline is a practical document that explains how to use the identity: logo versions, spacing, colors, typography, examples, and usage rules.
Do you research competitors?
Yes. I review competitors and visual category patterns to understand the context and find a clearer direction for the brand.
